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$9.99 ($7.14/Fl Oz)
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From the manufacturer
Wella ColorCharm collection provides a wide range of products that gives you the creative freedom to achieve the results you want.
- Permanent & Demi- Permanent
- Toners
- Semi- Permanent Creative Colors
- Lighteners
- Developers
Wella ColorCharm Permanent Liquid Color
Permanent Liquid Hair Color
Wella ColorCharm Permanent Liquid Hair Color saturates and fuses with the hair to deliver a TRUE-TO-TONE exceptional hair color that is fade resistant. ColorCharm Liquid Hair Color provides a vibrant palette without boundaries with 68 easily intermixable shades that cover grays with ease from a selection of our neutral, ash, gold, warm and red shades. Gentle fragrance and great conditioning makes ColorCharm Liquid Hair Color the perfect coloring partner.
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Deep Conditioning & Excellent Gray CoverageWella colorcharm Permanent Liquid Color gives you up to 60% more conditioning than the leading competitor and up to 43% more shine* For excellent gray coverage that covers even the most resistant grays. *vs. untreated hair. |
Consistent, Predictable ResultsLiquid Permanent Hair Color time tested formulations ensure consistent, predictable results. The color you want is always the color you get - from a vibrant palette without boundaries in neutral, ash, gold, warm and red shades. |
How it WorksLiquidfuse Technology saturates, penetrates and fuses the hair for vibrant, long lasting, fade resistant results. |
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| See the Product | See the Product | See the Product | See the Product | See the Product | |
| Customer Reviews |
165
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| Price | $9.99 | $4.69 | $9.99 | $27.49 | $9.99 |
| Product | Wella ColorCharm Gel Permanent | Wella ColorCharm Cream Developer | Wella ColorCharm Permanent Liquid Hair Color | Wella ColorCharm Powder Lightener | Wella ColorCharm Toners |
| Main Benefit | Excellent gray coverage | Formulated specifically for ColorCharm Hair Color | Ensures consistent, predictable results | Achieve brilliant blonde results with a protecting oil system to lock in moisture while lightening | Ideal for creating delicate shades of blonde |
| Format | Gel Permanent Hair Color ideal for bowl & brush or bottle application | Cream Developer | Permanent Liquid Hair Color | Powder Lightener | Permanent Liquid Toners |
| Result | Rich, long-lasting color | Proper level of activation for effective color deposit without lift | Vibrant long-lasting, fade resistant results & excellent gray coverage | Reliable lightening up to 7 levels of lift; for use on and off scalp | The finishing step to enhance or neutralize warm or cool tones for the perfect shade of blonde |
| Formula | Gelfuse Technology | - | Liquidfuse Technology | Dust-free | Liquidfuse Technology |
Videos
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Videos for this product
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Using the Wella toners to cancel out the orange
Ana Carolina Vega
Reviews with images
Cowboy copper
I have dark brown hair (with previous red box dye over it) and I used Wella 6R and 6RG/544 to achieve a cowboy copper. I didn’t want to use bleach on my hair so I used 20 vol Wella Developer and it did lift really well! Maybe not as light, but I love it! It does have a strong odor once opened so ensure you color your hair in a vented area. My hair feels soft. The color is much brighter in the sunlight. The small bottles are perfect for small developer bottles depending how long your hair is. So much cheaper than getting your hair professionally done. Super easy to do with a 2:1 ratio with developer. I love Wella products!
Top reviews from the United States
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Reviewed in the United States on May 8, 2024
Color: 6RG Light CopperVerified Purchase
I have dark brown hair (with previous red box dye over it) and I used Wella 6R and 6RG/544 to achieve a cowboy copper. I didn’t want to use bleach on my hair so I used 20 vol Wella Developer and it did lift really well! Maybe not as light, but I love it! It does have a strong odor once opened so ensure you color your hair in a vented area. My hair feels soft. The color is much brighter in the sunlight. The small bottles are perfect for small developer bottles depending how long your hair is. So much cheaper than getting your hair professionally done. Super easy to do with a 2:1 ratio with developer. I love Wella products!
Images in this review
Reviewed in the United States on April 12, 2024
Color: 6A Dark Smokey Ash BlondeVerified Purchase
So in the first picture i have the bottom half of my hair with black box dye from like a year or 2 ago and the top half is bleached and dyed with semi permanent color which lasts longer than permanent on bleached hair. I used shade 6A on the top half of my hair and what i had left over i mixed with 4NW for the bottom half. This product does not claim to lighten dyed hair at all so i was concerned about that but i think it did pretty well. You can see the line of untouched roots, its very obvious, it doesnt look the same. The bottom half of box dyed hair definitely looks the same. Over all 6A was not ashy or even blonde in my opinion, even on the virgin roots. It did wash out super easy but my hair also felt STRIPPED more so than with other dyes. I used a hair mask and its mostly fine now. I have no idea what to do about the roots.
Images in this review
Top reviews from other countries
mac
Long lasting
Reviewed in Canada on May 12, 2024Color: 6NW Dark Natural Warm BlondeVerified Purchase
Mimi Goodwitch
8A light ash blonde
Reviewed in Canada on April 13, 2024Color: 8A Light Ash BlondeVerified Purchase
Amazon Customer
Produit fiable.
Reviewed in Canada on April 14, 2023Color: 10GV Honey BlondeVerified Purchase
